Meta has expanded the capabilities of its consumer artificial intelligence agent, Muse, by introducing a feature that allows the AI to place phone calls to businesses in the United States on behalf of users. Following an initial testing phase in September and limited availability for early adopters who requested access, the functionality is now officially rolling out exclusively to paying subscribers, according to the company. The rollout marks a significant step in Meta's broader strategy to position consumer artificial intelligence as a mainstream, everyday tool capable of offloading routine administrative tasks from people's daily schedules.
According to Alexandr Wang, Meta’s chief AI officer and head of the Superintelligence Labs division, the new capability is designed to handle frustrating or tedious phone interactions that many consumers prefer to avoid. Examples include calling a cable provider, dealing with the Department of Motor Vehicles (DMV), or booking tables at restaurants that lack online reservation systems. Meta recently reported that Muse has surpassed 10 million users, reflecting growing interest in mainstream generative AI products. For readers tracking developments in this space, further updates can be found in our dedicated AI News section.
Access to the calling functionality requires a paid subscription. Muse pricing plans currently begin at $20 per month, granting users 500 million Muse tokens per week, while heavier consumers of the technology can choose a $100 monthly tier providing 3 billion tokens. Despite the utility of delegating such chores, the feature faces operational hurdles. Similar calling options are offered by competing tools from startups like Instinct as well as Google’s Gemini. However, reception staff at many businesses frequently hang up upon realizing they are speaking with an artificial intelligence rather than a human caller. Nevertheless, as speech generation technology continues to advance and accurately mimic human voices, distinguishing between customers and automated proxies is becoming increasingly difficult for recipients.
The integration of automated phone assistants addresses widespread consumer fatigue regarding traditional customer service bottlenecks, such as navigating complicated phone trees and enduring lengthy hold times. While phone calls remain locked behind a paywall for now, Meta announced that other features, such as the ability to create a Muse email address, will soon become available to free-tier users.
