Disney has officially revealed comprehensive plans to mark the golden jubilee of the Star Wars franchise in 2027. The year-long celebration will encompass a vast array of new merchandise, immersive public experiences, and high-profile cinematic releases designed to honor five decades of intergalactic storytelling.
A major highlight of the anniversary is the theatrical return of the original 1977 film, later known as Star Wars: A New Hope. On February 19, 2027, the movie will debut in a newly restored version across multiple formats, including 70mm, 35mm, 4DX, and for the first time, IMAX and digital IMAX. Fans seeking the latest updates on major movie industry developments can follow our ongoing coverage.
The commemorative merchandise campaign features collaborations with iconic brands such as Lego, Hasbro, Adidas, and Mars. Hasbro is set to open preorders on November 12 for anniversary-themed figures across its Black Series and Vintage collections. Lego, meanwhile, will celebrate its own 30-year partnership with Lucasfilm by launching seven sets globally on January 1, 2027, featuring exclusive minifigures inspired by Ralph McQuarrie’s concept art. Additional offerings include specialized snack products from Mars and a lifestyle apparel line from Adidas.
Beyond retail, the celebration extends to large-scale exhibitions and screenings. Philadelphia’s Franklin Institute will host “Star Wars: The Experience – A Journey Through the Galaxy” from February 13 to September 6, 2027. This 18,000-square-foot exhibit is billed as the most extensive behind-the-scenes showcase in the franchise’s history, with tickets becoming available starting November 12. Additionally, Cosm will offer immersive full-dome screenings of the original film at selected venues beginning in late March.
The festivities will reach a peak on May 28, 2027, with the cinematic premiere of Star Wars: Starfighter. Directed by Shawn Levy and starring Ryan Gosling, this standalone adventure arrives nearly 50 years after the debut of the saga that changed cinema forever.
