India’s Streaming Boom: Paid Music Subscriptions Projected to Hit 30 Million by 2028

The Indian music industry is on the cusp of a transformative era, with a new report by EY and the Indian Music Industry (IMI) projecting that paid music subscribers in the country will soar to 30 million by 2028. This growth trajectory reflects a significant shift in consumer behavior, as digital penetration and affordable data plans continue to reshape how Indians consume media and entertainment. Historically, India has been a market defined by ad-supported free listening models. However, the report indicates that users are increasingly willing to pay for premium experiences, driven by ad-free content, offline downloads, and superior sound quality. This move toward monetization is a crucial milestone for stakeholders, artists, and labels alike, signaling a maturing digital ecosystem that mirrors trends seen in more developed global markets. Experts suggest that the integration of music streaming services into broader entertainment bundles—including film subscription services and telecommunication plans—will act as a primary catalyst for this surge. As regional music content continues to see high engagement, local language streaming will play a vital role in capturing the next wave of suburban and rural listeners. While piracy and price sensitivity remain challenges, the trajectory is clear: India is transitioning into a high-value music market. With favorable demographic tailwinds, the next five years will be defined by strategic investments in infrastructure and content localization to sustain this impressive growth.